Early Rider is a UK-based manufacturer of children's balance bikes that engaged AmoebaCorp to help elevate it's business. After working on an assessment of the consumer landscape and competitive set in order to better define the positioning for the North American market, we focused on redesigning the brand's visual identity. Our creative thinking was applied to a new logo and supporting graphic elements, bike graphics, packaging, apparel, a library of brand photography and key communication tools such as POS and the web experience.