The Happy Medium
TV Day is an annual conference developed by the Television Bureau of Canada. The conference is designed to bring Canadian media & marketing professionals together to celebrate the power of TV, discuss research and current statistics about TV's ability to reach consumers and most importantly, discuss how TV and social media co-exist.
The TVB retained AmoebaCorp to develop the new identity for the conference that was extended to all supporting materials including development of the tag line, banners, program guide, invites, swag and collateral. In addition, a signature artist signed series of screen printed posters were developed and distributed prior to the conference to get the invitees excited about the day and promote ongoing discussion about the power of TV. The fun, social nature of TV watching and it's natural extension to social media was the inspiration for the design execution and overall positioning that had to be bold and fun, inspiring and intriguing. The vibrant colour treatment and sharp contrast combined with the overall simplicity of the approach generated the interest is deserved.